Hip-hop online shop, also known as
urban fashion, is a distinctive style of dress originating from African
American youth on the scene of New York City, Los Angeles, Houston, Chicago,
Philadelphia, the San Francisco Bay Area, Detroit, Memphis, Virginia, Atlanta,
and St. Louis among others. Each city contributed various elements to its
overall style seen worldwide today. Hip hop fashion complements the expressions
and attitudes of hip hop culture in general. Hip hop fashion has changed
significantly during its history, and today, it is a prominent part of popular
fashion as a whole across the world and for all ethnicities.
Hip-hop online shop in this period also influenced high
fashion designs. In the late 1980s, Isaac Mizrahi, inspired by his elevator
operator who wore a heavy gold chain, showed a collection deeply influenced by
hip hop fashion. Models wore black cat suits, "gold chains, big gold
nameplate-inspired belts, and black bomber jackets with fur-trimmed hoods.
"Women swear Daily called the look "homeboy chic.” In the early
1990s, Chanel showed hip-hop-inspired fashion in several shows. In one, models
wore black leather jackets and piles of gold chains. In another, they wore long
black dresses, accessorized with heavy, padlocked silver chains. (These silver
chains were remarkably similar to the metal chain-link and padlock worn by
Treach of Naughty by Nature, who said he did so in solidarity with "all
the brothers who are locked down. ") The hip hop trend, however, did not
last; designers quickly moved on to new influences.
The Hip-hop online storewas a
clothing store opened in 1993 by fashion designer Maurice Malone that was better
known for its open mic contests than its clothing.It quickly evolved into one
of the main destinations for rap competitions in the Detroit hip hop scene. The
spot, located on 15736 W. Seven Mile Road, had open mic contests that were
managed and hosted by rapper Proof on Saturdays from 4:00 - 6:00 P.M. Its rap
battles inspired the similar scenes depicted in the movie 8 Mile, starring
Eminem. The Hip Hop Shop closed down in 1997 when Malone and his partner Jerome
Mongo decided to move to New York and focus on the clothing line. It has since
reopened under new management. Currently talks about a Hip Hop Shop return has
been in the air for Spring 2015, at the forefront of the project is Derwynn
Matthews (nephew of Maurice Malone) and entrepreneur Khalid (Kah) Cooper.
Hip-hop online store is not signified by rap battles and
waiting to be discovered by a major label, but by independently building up
successful business empires, as local rapper Esham did with Reel Life
Productions, and Insane Clown Posse did with Psychopathic Records. Esham, Insane
Clown Posse and Kid Rock were the first Detroit rappers to gain major notice,
though like Eminem, their early careers were primarily suburban-based. Eminem,
the hip hop artist with the highest cumulative sales, was discovered by Dr.
Dre. Dr. Dre also promoted D12 and Obie Trice. Most recent successful acts
include producer J Dilla and rappers Royce Da 5'9", Trick-Trick, Big Herk,
Slum Village, Big Sean, Seven the General, DoughboysCash out, Black Milk, Chuck
Inglish of The Cool Kids, Danny Brown, Street LordzCheddaBoyz, Eastside
CheddaBoyz, and Bei Major.
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