We’ve come a long way in recent
years in so many different ways when it comes to buying Diamonds and Engagement
Rings. Young couples are profoundly more environmentally, socially and
economically conscious than ever. With more of a concern over where Diamonds
are mined and if they are sourced ethically or reducing the environmental
impact of mining by choosing a lab created alternative we are seeing more an
more of a down turn in genuine, naturally mined diamond sales.
Its no secret that major
Diamond suppliers and retailers are feeling the shift. The decline in sales has
been a long time coming and culminated finally with the advancement of the Lab
created Diamond and the Moissanite. With major retailers more reluctant to stock
or sell the alternatives they may be getting left behind in a market that is
starting to struggle. The recent events of Covid19 only solidified the fact
that buyers not only are looking for a more cost effective alternative but also
an alternative that is more sustainable. A recent article in Forbes magazine by
Tim Treadgold - https://www.forbes.com/sites/timtreadgold/2020/04/15/diamond-crash-just-dont-ask-how-bad-it-is/#610989cedd91
This trend has extended world wide too and
even closer to home we are seeing Lab Created Diamond and Moissanite Engagement Rings
in Sydney, Melbourne and Brisbane take a leap forward. Many young buyers from
Australia have found themselves searching online and now in store as places
like I Heart Moissanites become the first choice as opposed to buying over
seas. With websites which allow you to build your own ring – www.iheartmoissanites.com.au
and specialists that help you in custom designing your perfect ring the choice
has become a simple one.
Moissanites have become a great option for
buyers who have been effected economically but still want to purchase an
Engagement Ring or Jewellery that looks and feels like a Diamond at a fraction
of the price.
Moissanites can save you up to
90% in some cases and considering the massive fluctuation in the economy and
the US / AUD dollar that can make a huge impact on budget. With Gold prices
rising, choosing a Moissanite that is very close in comparison to mined
Diamonds can save buyers thousands. Buyers can even enjoy a larger Moissanite
or a better setting for less than what they would spend with a mined Diamond.
Besides the benefit of the price
difference, Moissanites are a 9.5 on the Moh’s scale of hardness. This is close
to the same position as natural Diamonds and due to fact that they are grown in
a lab Moissanites can be produced in better colour and clarity that many
natural diamonds are found in. This means when shopping for a Moissanite
Engagement Ring and especially a Solitaire Moissanite Engagement Ring the
brighter and clearer Moissanite wont cost the thousands you would expect to pay
for a mined Diamond or even a Lab Grown Diamond.
With such a great alternative
to mined Diamonds that are 100% ethically sourced and at a better price point
there is no wonder buyers are gravitating to Moissanites.
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