We’ve come a long way in recent years in so many
different ways when it comes to buying Diamonds and Engagement Rings. Young
couples are profoundly more environmentally, socially and economically
conscious than ever. With more of a concern over where Diamonds are mined and
if they are sourced ethically or reducing the environmental impact of mining by
choosing a lab created alternative we are seeing more an more of a down turn in
genuine, naturally mined diamond sales.
Its no secret that major Diamond suppliers and
retailers are feeling the shift. The decline in sales has been a long time
coming and culminated finally with the advancement of the Lab created Diamond
and the Moissanite. With major retailers more reluctant to stock or sell the
alternatives they may be getting left behind in a market that is starting to
struggle. The recent events of Covid19 only solidified the fact that buyers not
only are looking for a more cost effective alternative but also an alternative
that is more sustainable. A recent article in Forbes magazine by Tim Treadgold
- https://www.forbes.com/sites/timtreadgold/2020/04/15/diamond-crash-just-dont-ask-how-bad-it-is/#610989cedd91
This
trend has extended world wide too and even closer to home we are seeing Lab
Created Diamond and Moissanite
Engagement Rings in Sydney, Melbourne and
Brisbane take a leap forward. Many young buyers from Australia have found
themselves searching online and now in store as places like I Heart Moissanites
become the first choice as opposed to buying over seas. With websites which
allow you to build your own ring – www.iheartmoissanites.com.au
and specialists that help you in custom designing your perfect ring the choice
has become a simple one.
Moissanites
have become a great option for buyers who have been effected economically but
still want to purchase an Engagement Ring or Jewellery that looks and feels
like a Diamond at a fraction of the price.
Moissanites can save you up to 90% in some cases and
considering the massive fluctuation in the economy and the US / AUD dollar that
can make a huge impact on budget. With Gold prices rising, choosing a
Moissanite that is very close in comparison to mined Diamonds can save buyers
thousands. Buyers can even enjoy a larger Moissanite or a better setting for
less than what they would spend with a mined Diamond.
Besides
the benefit of the price difference, Moissanites are a 9.5 on the Moh’s scale
of hardness. This is close to the same position as natural Diamonds and due to
fact that they are grown in a lab Moissanites can be produced in better colour
and clarity that many natural diamonds are found in. This means when shopping
for a Moissanite Engagement Ring and especially a Solitaire Moissanite
Engagement Ring the brighter and clearer
Moissanite wont cost the thousands you would expect to pay for a mined Diamond
or even a Lab Grown Diamond.
With such a great alternative to mined Diamonds that
are 100% ethically sourced and at a better price point there is no wonder
buyers are gravitating to Moissanites.
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