Halo Moissanite Engagement Ring

 

Diamond alternatives are on the rise! Recent surveys and buying numbers across the globe have suggested buyers are crying out for other options and the Lab Grown Diamond and Moissanite are the most popular choices.

In 2019 Diamond powerhouse Debeers reported approx. 18% of couples chose to purchase a Diamond alternative. This is a jump compared to the 13% the year before in 2018.

So why are young couples searching for a Diamond alternative and why are they drawn to a Moissanite Engagement Ring? There are quite a few reasons in fact and they all make sense when comparing them side by side.

The main reason and one of the most important ones is the price tag. Moissanites are significantly less expensive than the same size, colour and clarity in a natural Diamond. When buyers are adding up the cost for usually the third most expensive purchase of their lives behind the house and car, it’s no wonder that the price is a huge draw card.

To lend to the price, the fact that they are very similar in both look and feel is another benefit for buyers when considering these Diamond alternatives. Moissanites are a 9.25 on the Moh’s scale of hardness, which is slightly below a natural Diamonds 10. When considering a Ruby and Sapphire are 9 and an Emerald is a 7.5 the Moissanite is great comparison.

If the price and the fact that they are incredibly similar isn’t enough to convince, the impact they have on the environment compared with naturally mined Diamonds usually is. Moissanites aren’t mined and therefore are completely ethically sourced and conflict free. This has such a huge appeal to young couples who are both environmentally and socially conscious of the way natural Diamonds are mined and produced.

The most popular options seem to consistently be the Solitaire Moissanite Engagement Ring and the Halo Moissanite Engagement Ring, with many buyers option for slightly larger Moissanites or more detailed settings due to the cost comparison with Diamonds and Lab Grown options.

It is important to note that just like Diamonds, not all Moissanites are the same. They are available in different grades in terms of colour and clarity so choosing a Jeweller that specialises in Moissanite and Moissanite Jewellery is essential.