Lets face it there are two kinds of people…those that
love to walk into a physical shop and see something in person before they buy
it and those that love the convenience of shopping online.
If brides had said 20 or 25 years ago they had
purchased their wedding dress without seeing it themselves in person we
probably would have thought they were bonkers. Tables have certainly turned now
a days with a whopping 45% of ladies opting to buy their wedding dresses
online. To go a step further often organizing bridesmaid dresses online as
well.
Is it just the convenience or is there more to it?
There’s definitely more to it with brides opting to purchase from brands that
often have both an online presence and a physical address. With more peace of
mind involved buying from a reputable brand that gives you the opportunity to
visit them in person, brides are definitely choosing the best of both worlds.
Social media tends to go hand in hand with any online
store giving their clients even more opportunities to see their products in
images being worn or made and even in videos. With hundreds of millions of
social media users browsing each day…the online reach and communication we now
have ensures buying something as specific and as special as a Wedding
Dresses online is not only acceptable but often preferable.
Shopping online and browsing social media is often the
first step for most brides when considering their dress. Since there are so
many options to consider including shape, style, material and extra
embellishments… sometimes seeing these gowns modeled and in videos are the
perfect tool for narrowing down what might and might not be an option. Even for
those brides who prefer to try on a dress and see it in person, these online
tools often give these brides the information they need to narrow down their
choices and come into their local store with a great idea of what is best for
them. Even if they change their mind on some aspect or another, browsing online
is a great place to start.
With brides now having the ability to browse hundreds
of designs online from the comfort of their own home some are opting to grab a
great price and provide their measurements for a made to order dress. Often
these designers and retailers will welcome custom designs or alterations in any
size which can be a welcome alternative to some major brand and couture designs
which can be limited in not only size but alteration and customization options
also.
Most major cities around the world will have a
fabulous retailer or boutique giving brides both the online and in store
experience to cater to most needs. In Sydney for example I Heart Bridal are a
great option for online and instore brides. They cater for custom size and made
to order dresses that are exceptionally priced for such great quality. Check
out their website www.iheartbridal.com.au for all their styles and for more info.